BEFORE YOU EVEN START...

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Before you even start out on your online business, you should make sure that there is some demand for the business you are about to build, otherwise, what's the point in making all the effort to build something if no one wants your businesses products or service.

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So before you start we recommend you spend some time researching your audience and your competition.

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A quick way to research a market

is to do some Keyword Analysis.

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KEYWORDS: What are keywords?

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Keywords (sometimes referred to as “SEO keywords”) are any words or phrases that a user types into the search engine, e.g. "Google" to find certain information on the internet. The keyword is a gateway that leads people to the organic search results and ultimately, to the website where they find what they’re looking for.

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That is why finding the right keywords is so important in Search Engine Optimization (SEO). It helps you to find the phrases people use when searching for information on the internet so that you can optimize your website to appear in the search results for the right keywords.

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The keywords are discovered through a process called keyword research. 

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Below are 2 of the keyword tools we use,

review them both and choose the one you prefer, this could be based on how easy you think the tool is to use or you may have a budget limit, so the price may be your deciding factor, but both are great products and will help you on your journey, we use both, only because we like to see what both of the tools say and suggest.

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Semrush

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Semrush is one of the market leaders

with over 4 million users.

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Our other recommended tool

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KWFinder

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Both will help you quickly see who is searching for which keywords, the keywords which could describe the products or services you may be thinking of selling from your online businesses.